Roxo Atelier - EN

WHO WE ARE

WE ARE A BRAND STRATEGY CONSULTANCY THAT DRAWS ON APPLIED ANTHROPOLOGICAL KNOWLEDGE.

 

In a constantly changing, innovation-hungry world, we help companies find more significant spaces for their brands and build more meaningful connections with people.

Roxo Atelier was designed by the anthropologist and brand specialist Carolina Roxo Nobre Barreira in order to unite the knowledge of the human sciences to the field of branding techniques and market research.

 

*Carolina Roxo has a master degree in social and digital anthropology (fflch/usp) with a background in marketing (fgv/sp) and a long experience in strategic communication planning (worked at major agencies of the market, both inside and outside Brazil).

CONSUMER ANTHROPOLOGY

We use the methodology and knowledge of the science that studies the human being to generate more relevant insights and anticipate trends.

BRANDING

We apply the brand-building techniques and communication planning experience to build more assertive strategies.

OUR DIFFERENTIAL

The union of the academia knowledge with market techniques.

deeper understanding of the consumers and behavioral nuances.

WHAT WE DO

WE START FROM AN IN-DEPTH STUDY OF THE MARKET AND WHAT MOVES PEOPLE

WE STUDY CONSUMERS
values, behavior, relationship
with brands and people

 

 

WE SPOT TRENDS
behavior waves that
influence consumption

 

 

WE ANALYZE MARKETS
in different segments and
industries

 

 

WE MAP THE COMPETITION
brand positioning and
communication analysis

 

 

WE DETECT OPPORTUNITY AREAS
drawing on the insights
uncovered in the study

WE DRAW STRATEGIES TO BRING BRANDS CLOSER TO PEOPLE 
innovation in brands, products and services
brand building, brand positioning and brand identity
planning and communication strategy

HOW WE DO IT

SIMILARLY TO THE WORK OF ARTISANS, ROXO ATELIER OFFERS PERSONALIZED CONSULTING SPECIFICALLY TAILORED TO MEET COMPANY’S AND CONSUMERS’ NEEDS AND DEMANDS.

 

 

 

 

TAILOR-MADE METHODOLOGY
With the client’s challenge in mind, we resort to a combination of anthropological and marketing tools to design a more customized study.

 

MULTIDISCIPLINARY TEAM
Our team consists of brand and communication strategists, anthropologists and designers – for each project we select the right combination of experts to provide a more in-depth analysis of that particular theme.

ROXO ATELIER
WORK TOOLS

ETHNOGRAPHIC STUDIES
_IN LOCO AND DIGITAL
immersing into consumers’ life and universe of values, shadowing

netnography – immersion into online behavior, social networks and brand platforms

DESK INSIGHT ON THE MARKETPLACE, BRANDS AND TRENDS
market overview and competitive landscape

brand positioning and strategy mapping

investigation on consumption and behavioral trends

QUALITATIVE RESEARCH
focus groups

in-depth interviews

clinics

vox populi

customized techniques

QUANTITATIVE RESEARCH
(partnership with specialized institutes)

online / mobile phone research

on-site research

OUR INSPIRATION

THE HUMAN BEING IS OUR GREATEST INSPIRATION

we love studying people, delving into their life stories, into their private worlds. understanding their beliefs, desires, contradictions…all that makes them human!

“Man is an animal suspended in webs of significance he himself has spun. I take culture to be those webs, and the analysis of it to be therefore not an experimental science in search of law but an interpretative one in search of meaning.”

– Clifford Geertz in “The Interpretation of Cultures”

CLIENTS

AREAS OF EXPERIENCE

Digital • Telecom • Financial Services • Foods & Beverages • Fashion and Apparel • Health & Beauty • Automotive • Pharmaceutical • Media & Entertainment • Education • Communication & Advertising • Start-ups • Third sector
B2C & B2B

SOME
OF OUR CLIENTS

  • Google
  • Diageo
  • Miller
  • Toyota
  • Banco Toyota
  • Elo
  • HSBC
  • Raizen
  • Shell
  • Walmart
  • Unilever
  • Vivo
  • Telefonica
  • Nike
  • Orfeu
  • Corello
  • Natura
  • WMcCann
  • Eliana
  • Arizona
  • Ministério da Cultura
  • Hall & Partners
  • DM9
  • JWT
  • AG2 nurun
  • Wieden + Kennedy
  • Publicis
  • Dentsu

WE SUPPORT

TALK TO US

Girassol Street, 139, Conj 82 – Vila Madalena
zip code 05433-000 São Paulo SP Brazil

 

carol@roxoatelier.com.br
Phone +5511 2574.8680