WE ARE A BRAND STRATEGY CONSULTANCY THAT DRAWS ON APPLIED ANTHROPOLOGICAL KNOWLEDGE.
In a constantly changing, innovation-hungry world, we help companies find more significant spaces for their brands and build more meaningful connections with people.
Roxo Atelier was designed by the anthropologist and brand specialist Carolina Roxo Nobre Barreira in order to unite the knowledge of the human sciences to the field of branding techniques and market research.
CONSUMER ANTHROPOLOGY
We use the methodology and knowledge of the science that studies the human being to generate more relevant insights and anticipate trends.
BRANDING
We apply the brand-building techniques and communication planning experience to build more assertive strategies.
OUR DIFFERENTIAL
The union of the academia knowledge with market techniques.
deeper understanding of the consumers and behavioral nuances.
WE START FROM AN IN-DEPTH STUDY OF THE MARKET AND WHAT MOVES PEOPLE
WE STUDY CONSUMERS
values, behavior, relationship
with brands and people
WE SPOT TRENDS
behavior waves that
influence consumption
WE ANALYZE MARKETS
in different segments and
industries
WE MAP THE COMPETITION
brand positioning and
communication analysis
WE DETECT OPPORTUNITY AREAS
drawing on the insights
uncovered in the study
WE DRAW STRATEGIES TO BRING BRANDS CLOSER TO PEOPLE
innovation in brands, products and services
brand building, brand positioning and brand identity
planning and communication strategy
SIMILARLY TO THE WORK OF ARTISANS, ROXO ATELIER OFFERS PERSONALIZED CONSULTING SPECIFICALLY TAILORED TO MEET COMPANY’S AND CONSUMERS’ NEEDS AND DEMANDS.
TAILOR-MADE METHODOLOGY
With the client’s challenge in mind, we resort to a combination of anthropological and marketing tools to design a more customized study.
MULTIDISCIPLINARY TEAM
Our team consists of brand and communication strategists, anthropologists and designers – for each project we select the right combination of experts to provide a more in-depth analysis of that particular theme.
ROXO ATELIER
WORK TOOLS
ETHNOGRAPHIC STUDIES
_IN LOCO AND DIGITAL
immersing into consumers’ life and universe of values, shadowing
netnography – immersion into online behavior, social networks and brand platforms
DESK INSIGHT ON THE MARKETPLACE, BRANDS AND TRENDS
market overview and competitive landscape
brand positioning and strategy mapping
investigation on consumption and behavioral trends
QUALITATIVE RESEARCH
focus groups
in-depth interviews
clinics
vox populi
customized techniques
QUANTITATIVE RESEARCH
(partnership with specialized institutes)
online / mobile phone research
on-site research
THE HUMAN BEING IS OUR GREATEST INSPIRATION
we love studying people, delving into their life stories, into their private worlds. understanding their beliefs, desires, contradictions…all that makes them human!
“Man is an animal suspended in webs of significance he himself has spun. I take culture to be those webs, and the analysis of it to be therefore not an experimental science in search of law but an interpretative one in search of meaning.”
– Clifford Geertz in “The Interpretation of Cultures”
AREAS OF EXPERIENCE
Digital • Telecom • Financial Services • Foods & Beverages • Fashion and Apparel • Health & Beauty • Automotive • Pharmaceutical • Media & Entertainment • Education • Communication & Advertising • Start-ups • Third sector
B2C & B2B
SOME
OF OUR CLIENTS
WE SUPPORT
Business movement for the economic development of women http://movimentomulher360.com.br
International organization that promotes the use of applied anthropology to the industry https://www.epicpeople.org/about-epic/
Support organization for Entrepreneurship in Brazil https://endeavor.org.br
